Haven’t I seen you before? Straight men who are insecure of their masculinity remember gender-atypical faces

To navigate a busy interpersonal landscape, people direct perceptual resources in a motivated fashion that maximizes goals and minimizes threats. While adaptive, these heuristics can also lead to noteworthy biases, including a well-documented memory advantage for ingroup members. Recent research has extended these findings to reveal other motivational biases that emerge early in social perception. When perceivers feel threatened, for example, they are vigilant to outgroup members. Although compelling, evidence for this vigilance-threat hypothesis is currently limited to feelings of physical threat and memory for racial outgroups. Here, we extended these findings to a different form of threat—gender identity threat. Four studies documented that straight men who feel insecure about their masculinity have heightened recognition of gender-atypical faces. We therefore argue that gender identity concerns play an important role in social vision, arousing perceptual biases that have implications for how men attend to and remember others in their social environments.